There are plenty of marketing gimmicks top advertising agencies that promise to create a splendid visibility for brands and their products. But there is hardly anything that can replace the fancy of a celebrity endorsement. Celebrity endorsements are big time marketing strategies that are sure to give a brand great recognition and worldwide acceptance. The benefits of celebrity endorsements are huge and the rewards that it yields can never be measured accurately. Here are the reasons why a brand should consider celebrity endorsement as part of its marketing strategy.
Celebrities mean what they say
When a celebrity agrees to brand a product it implies that he or she represents the quality and the standard of the product. Their fame and credibility can be used to impress customers. Celebrity endorsements confirm that the celebrity assures of the quality of the product. Video commercial starring celebrities shot with the help of video production can go a long way in cementing brand loyalty in the minds of customers.
Celebrities have global recognition
Every marketing campaign targets to achieve far and wide acceptance for its campaigning. A celebrity known and famous all over the world can easily spread the message of a brand. The brand does not have to invest in individual decentralized marketing strategies to achieve its objective. Video production companies can assist in creating visuals that represent the brand and its ethos that can be shown to a global audience. Further, the launch of a product or upgrade can tied up with the celebrity’s upcoming movie or album release to take leverage of the attention that the celebrity is going to get.
Contests, events and much more
The biggest draw of any celebrity endorsement program is an opportunity to meet the celebrity. Celebrities have millions of fans across the world who are ready to participate in any contests or game shows that are part of a marketing strategy to win a chance to meet their favorite celebrity. Events of this nature create tremendous publicity and also provide brands a great opportunity to make their brand name familiar. Perhaps, it is the best opportunity that a brand can look forward to create long standing customer engagement.
Celebrity endorsements are not any new age phenomenon. They have been sued since the early 1920s for endorsing soft drinks and coffee powders. Over the years it gradually developed into one of the most prominent tools for promoting a brand or product effortlessly. Celebrity endorsements garner attention like no other marketing tool and are often the pivotal points of a marketing campaign. They might be a bit expensive for small firms, but if done properly they can bring back returns that are multiples of the marketing spend.
Promotion is the most important part of marketing a product or service. Sellers want to create something more than a buyer’s base. They look forward to making an indelible impression in the psyche of consumers. Therefore, marketing and promotion are largely based on promoting the products as a messenger of personality the user owns.
When a seller uses exhibition as a medium to promote his business, exhibition booth design becomes his voice. Go as creative as possible while designing one. A car seller erecting a booth in the shape of a car or an internet service provider using satellite as theme are some of the most loved examples of creative booth designing.
Another intelligent yet interesting way to promote your business is to develop a network of product test campaigners. These people use your product and spread a positive word of mouth about it. The recommendation coming from a reliable friend is hard to ignore and this is what you need in abundance to get more consumers in your kitty, check this excellent events companies.
Innovation can also be used in promoting the booth. Drawing consumers towards the booth is a big challenge and your creativity can help you win an edge over others. Base the exhibition booth design on how you want to present yourself to the target audience. Attitude has to be absolutely bang on to stir a reaction among consumers.
Research has its own takers. If you are able to provide the real report of consumption or demand pattern of your product generated by ace research specialists, you can win yourself lot of brand switchers. Simply talk about how they are missing out all the fun by not using your product with the help of present size of consumers, quality of consumers and also about the brand endorsers. Everything can help you have lion’s share in terms of overall market sales.
Anything complex cannot be always a preference. Keep the promotional language simple, witty as well as identifiable. Make taglines which are going to etch in the minds of consumers forever. In fact, taglines based on the common lingo of your target audience can surely help you have a memorable branding campaign.
Do not guide or dictate terms. In fact, become a part of your consumer’s daily routine. If you try to make a suggestion, it is more likely to go unnoticed. You have to create a place for yourself by amalgamating your product idea with the lifestyle of a person. So, chalk the personality graph of your consumers and bring out the features which your product can enhance.
Promote your product by projecting yourself as an environment conservation specialist. Talk extensively about how your products are designed to make a difference to the world around. This can be a trump card for becoming a market winner.
While you are there whining about how times are hard and you can’t seem to find a job, there are people all around you who are making a living without working for anybody. Yes since you are one of those who are stuck in the mindset that you must work someone to make cash, maybe it is time to rethink this standpoint. In actual fact those, if you ever want to be rich, you shouldn’t be working for people. People should be working for you.
That said there are many opportunities available for people like you who can’t seem to find a white collar job. The only reason why you have not been able to see these opportunities is that you have been looking in the wrong direction. That is the direction of searching for employers. However, in this time and age, you can work for yourself and live a comfortable life. While this may seem farfetched, it is true and there are many people who will bear witness to this fact. That said; find below some simple things that you can do to earn a living for yourself without bothering to answer “Yes Sir”. For all of the suggestions below, note that success requires hard work. There is no food for a lazy man.
Ok I can imagine the look on your face now which says “like seriously”. Yes like seriously. You can make money working online and when I say make money, I don’t mean making millions over night. For sure there are some scammers out there trying to pass for the real people and claiming you can earn thousands of dollars an hour. There are online jobs like those offered on freelancers’ sites that can pay you a decent salary and make you face your landlord with dignity. Go online and search for the real ones. If you are one of those that have affiliations to these celebrities, you can turn such an opportunity into a money making affair. You can sell celebrity photos online and there are many websites that will be only too willing to buy.
Work from home
This is very similar like working online only this time you may not only need to work online you have to do physical contacts too. This is the kind of job that may require you to work as a consultant. You should have some expertise that some company may find useful. You can even decide to be the representative of a company and do their sales and marketing where you reside. In this way, you will not be directly in the employ of the company since you will be paid on commission basis and can decide to leave at any time.